| 摘要 |
PURPOSE: An advertising costs determination system of an auction method in news based advertisement services and method thereof are provided to increase advertising effects by inserting advertising content into news content which is uploaded in real time. CONSTITUTION: A service site(10) includes an auction server(110) and a news server(120). The auction server determines a successful bidder according to conditions suggested by bidders by receiving advertisement from advertisers through an auction method. A news server(120) stores the new content by receiving the new content from a news upload unit(30). The new server inserts the advertisement content into the news content according to advertisement exposure conditions by receiving the advertisement content of the successful bidder. The news server provides the new content to an advertisement viewer(40). |
