| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a yield management system, a method and a program which can reduce operation loads while improving profits by utilizing many advertising networks. <P>SOLUTION: A yield management system acquires identification information of an advertising content and a log of the number of impressions and the number of clicks for an advertisement frame from a Web site of a medium company, then calculates the number of impressions and the number of clicks per unit time by aggregating the log. Concerning a list of advertising networks whose advertisement stocks can be provided by the medium company, the system calculates eCPM (effective Cost Per Mille) for each campaign, calculates estimated eCPM of each advertising network from the eCPM of each campaign, and selects the advertising networks based on the estimated eCPM to output corresponding advertisement tags. <P>COPYRIGHT: (C)2012,JPO&INPIT |
