System and method for compensating users for advertising data in a community of end users

摘要

A computer readable medium is disclosed, containing instructions useful in performing a method for sending advertising data, the method comprising measuring user-to-user connectivity between users within a community of users; determining a plurality of highly connected users (HCUs) based on the user-to-user connectivity; and sending advertising data to selected HCUs based on a zone of influence (ZOI) for each HCU. A system useful in performing the method is disclosed.