| 摘要 |
System and method of delivering advertisements to a mobile computing and communication device is disclosed. The system comprises a digital television system and a mobile communication device. A video program being played by the television system may be transferred to the mobile device when a user intends to move away from the television system. According to one embodiment, an advertising message may be delivered on a display of the mobile device when the digital content of the video program is being transmitted. According to another embodiment, advertising messages may be inserted into predetermined positions of the received video program. The advertising messages may be selected based on the user's identity of the mobile device. |
