| 摘要 |
Techniques are provided relating to online advertising in connection with news comments. Information may be obtained indicating that an online user is engaged in news comment viewing or interaction activity, including interacting one or more comments, such as user comments, following or displayed below a news article on a Web page. An online advertisement may be targeted to the online user based at least in part on the activity, such as by being targeted based on a topic or opinion associated with the one or more news comments, or of a reply or other action of the online user. |
