Messaging with proprietary attributes

摘要

Methods, computer readable media, and system embodiments are provided for messaging with proprietary attributes. A method embodiment includes storing a particular proprietary attribute for a mobile service feature in a datastore of a telecommunications system. The method includes receiving a configuration for a mobile service from a service provider to the datastore, the configuration including the mobile service feature. The method also includes transmitting a message for the mobile service from the datastore through the telecommunications system, the message including the particular proprietary attribute.