| 摘要 |
An apparatus may include a content package selector configured to provide for selection of a content package including one or more selectable segments. A monitoring module may be configured to insert a script into the content package. Further, the monitoring module may monitor one or more user interactions with the selectable segments as directed by the script. The apparatus may further determine one or more contextual characteristics relating to the user interactions. Thereby, the user interactions, the contextual characteristics, and/or the selectable segments may be stored and/or transmitted so as to build a data model based thereon. The data model may be used to make content recommendations based on the monitored user interactions and determined contextual characteristics as they related to the user interaction events with the selectable segments of the content package.
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