A method is provided for creating a custom zone in order to an improve the graphical user interface for a user of a mapping application on a mobile device. The method comprising the steps of: requesting creation of the custom zone; establishing a location of the custom zone; defining a boundary for the custom zone; and associating multimedia data with the custom zone for subsequent display to the user. A further method is described for displaying the custom zone to the user. A system and computer readable medium configured to implement the method are also described.
