| 摘要 |
Loyalty offer techniques are described. In one or more implementations, data is received from a plurality of merchants via a network, the data describing transactions for goods or services initiated at physical locations of respective said merchants and including identifiers that uniquely identify mobile communication devices that were used to initiate the transactions. Information is updated that describes participation in one or more loyalty offers associated with the plurality of merchants using the identifiers that uniquely identify the mobile communication devices and the data that describes the transactions.
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