| 摘要 |
PURPOSE: An advertisement providing system based on a user's reaction, and a method thereof are provided to reflect the user's reaction in short time by selecting an advertisement according to the user's input keyword. CONSTITUTION: A keyword extractor(110) extracts the search keyword from a metadata of the transmitted broadcasting content. A web page searcher(120) searches a web page related with the keyword, and selects the keyword. The web page searcher extracts keywords which are related with an advertisement from the searched web page. An advertisement unit(140) searches an advertisement which is related with the keywords. A content service unit(150) offers the media content. |
