Touchpoint customization system

摘要

'04/2010 Thu 16:07 Callinans +613 98097565 ID: #44247 Page 28 of 34 A system for touchpoint content action customization at a current touchpoint to achieve a business objective includes a user touchpoint data capture unit and a content action optimization engine, The content action optimization engine is 5 configured to select a plurality of candidate content actions for the current touchpoint based on content action metadata, to determine an observed percentage of success for an observed user behaviour for each of the plurality of candidate content actions based on the user group to which the user belongs, and to determine a customized content action of the plurality of candidate content actions to implement at the 10 current touchpoint to achieve the business objective that has the highest observed percentage of success C. 146AD Nsp:7 actiARu iD 2 ed 15 W-JO3 COMS ID No: ARCS-273727 Received by IP Australia: Time (H:m) 16:16 Date (Y-M-d) 2010-04-15