Disclosed are systems, apparatus, methods, and computer readable media for presenting updates to associated records to publish on an information feed in an on-demand database service environment. In one embodiment, data is received at a computing device configured to provide computing services via a network. The data may be separated into a plurality of data entries to define structured data. Each data entry may have a plurality of data fields. Each data field may be capable of being assigned a respective data value. The structured data may be stored in a database in an on-demand computing services environment. References to the structured data may be capable of being stored as feed items in one or more feed tables in a database. The feed items may be capable of being published in an information feed displayed on a display device.
