| 摘要 |
Disclosed is a method and system for generating search suggestions in response to receiving a search query originating from a user computing device. A server computer obtains a plurality of advanced match terms not exactly matching the search query but related to the search query, the advanced match terms previously bid on by advertisers in a bidding process. The server computer obtains advertisements associated with the advanced match terms, where each advertisement is associated with an advertiser who has won the bidding process for one of the advanced match terms. The server computer then transmits, in response to the receiving of the search query, the advanced match terms to the user computing device for display as search suggestions.
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