System and method for utilizing a morphing procedure in an information distribution network

摘要

A system and method for implementing an information distribution network includes an information service that is configured to provide information distribution services through the information distribution network. User devices are utilized by device users to communicate with the information service for receiving the information distribution services. Transport structures are implemented for communicating with various network entities in the information distribution network to collect appropriate metadata for targeting selected information to the device users. The transport structures automatically and dynamically perform morphing procedures during which the transport structures are sequentially attached to a plurality of host entities on a one-by-one basis for collecting corresponding metadata.