SOCIAL AGGREGATION TARGETING AND COMMUNICATIONS

摘要

The present invention provides techniques for utilizing opportunities presented by events and social gatherings, such as online advertisement targeting and communications-related opportunities. Techniques are provided in which information is obtained that provides an indication that a set of users, including mobile electronic device users, are in a specified area, and indicating that at least some of the set of users are at a particular event or gathering. A virtual user grouping may be formed, and users of the set are targeted, such as with online advertisements, based at least in part on the particular event or gathering.