| 摘要 |
A computer-implemented method is provided for forecasting a value of an available targeted inventory associated with an advertising space. The method includes obtaining historical data associated with the advertising space, and determining, for the advertising space, a total forecast value corresponding to a predetermined interval of future time. The method also includes determining a total booked value and a total availability value based on the total booked value and the total forecast value, corresponding to the predetermined interval of future time. The method also includes determining, for the advertising space, a population composition percentage value based on one or more population composition rules, and a population composition availability value based on the population composition percentage value. The method further includes determining the value of the available targeted inventory associated with the advertising space for the predetermined interval of future time based on the population composition availability. |
