System and method for effectively performing an advertisement selection procedure
摘要
A system and method for implementing an information distribution network includes an information service that is configured to provide information distribution services through the information distribution network. User devices are utilized by device users to communicate with the information service for receiving the information distribution services. Transport structures are implemented for communicating with various network entities in the information distribution network to collect appropriate metadata. An advertisement selector utilizes an advertisement selection algorithm for evaluating the collected metadata during the advertisement selection procedure to thereby identify targeted advertisements for providing to user devices through the information distribution network.
申请公布号
EP2434448(A2)
申请公布日期
2012.03.28
申请号
EP20110181868
申请日期
2011.09.19
申请人
SONY CORPORATION
发明人
SMITH, TIM;LOUGHERY III, DONALD L.;FRAZIER, MILTON;RAINIER, RAJIV;JACOBS, STEPHEN;NORONHA, AUSTIN