| 摘要 |
A method and system for using a mobile device identifier, such as an Electronic Serial Number (ESN) or a Mobile Equipment Identifier (MEID),of a mobile device for communication in a content distribution environment includes detecting the ESN of a mobile device when in or within a predetermined range of the content distribution environment. Once the mobile device identifier has been detected, demographic and user identification information of the mobile device is obtained via one or more databases and selected media content is then delivered to one or more selected display devices, such as a display device nearest to the mobile device. |
