| 摘要 |
A system for generating a customized advertisement for a user is provided. Multimedia content associated with a current broadcast is received and displayed. The multimedia content may include recorded video content, video-on-demand content, television content, television programs, advertisements, commercials, music, movies, video clips, and other on-demand media content. One or more users are identified in a field of view of a capture device connected to a computing device. User-specific information related to a user is tracked. An emotional response of a user to the multimedia content viewed by the user is tracked. A targeted advertisement is provided to a user based on the multimedia content viewed by the user, the user's identification information and the user's emotional response. The targeted advertisement is automatically customized based on the user-specific information related to the user to generate a customized advertisement for the user. The targeted and customized advertisement is displayed to the user during a pre-programmed time interval, via an audiovisual device connected to the computing device.
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