SYSTEMS AND METHODS FOR PROVIDING ADVERTISEMENTS TO USER DEVICES USING AN ADVERTISEMENT GATEWAY

摘要

An advertisement gateway that provides an interface for multiple user devices and multiple advertisement sources to communicate is presented. The advertisement gateway is capable of translating advertisement requests from a user device in a particular format into another format that is compatible with an advertisement source. Conversely, the advertisement gateway can translate advertisement responses from an advertisement source in a particular format into another format that is compatible with the requesting device. In this manner, the advertisers only have to develop an advertisement using a single protocol and format (i.e., the protocol to communicate with the advertisement source) and still be able to provide their advertisements to a wide variety of user devices.