| 摘要 |
The event-driven advertisement is targeted to a certain group of potential buyers who actually have needs for obtaining goods, material, products and or services. The buyers indicate these needs in terms of separate reminder items or entries in a reminder list which will be later reminded to the buyers in various manners. The sellers register their for-sale items such as goods, materials, products and services. Upon detecting any occurrence of the predetermined trigger conditions, if the reminder service identified one or more of the buyers and one or more of the reminder items, the identified buyers would be reminded of the identified reminder items with some seller information on the for-sale items that substantially match the identified reminder items. Depending upon the buyer control and preference, the reminder is optionally delivered with or without advertisement and or incentive to obtain goods, products and services from a particular registered seller. The incentives are generally negotiated by the intermediary agent in advance on behalf of the buyers and typically include discounts, coupons, rebates and other promotions. |
