发明名称 |
SYSTEMS AND METHODS FOR PROVIDING ADVERTISEMENTS TO USER DEVICES USING AN ADVERTISEMENT GATEWAY |
摘要 |
<p num="1">An advertisement gateway that provides an interface for multiple user devices and multiple advertisement sources to communicate is presented. The advertisement gateway is capable of translating advertisement requests from a user device in a particular format into another format that is compatible with an advertisement source. Conversely, the advertisement gateway can translate advertisement responses from an advertisement source in a particular format into another format that is compatible with the requesting device. In this manner, the advertisers only have to develop an advertisement using a single protocol and format (i.e., the protocol to communicate with the advertisement source) and still be able to provide their advertisements to a wide variety of user devices.
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申请公布号 |
CA2810503(A1) |
申请公布日期 |
2012.03.15 |
申请号 |
CA20112810503 |
申请日期 |
2011.09.07 |
申请人 |
UNITED VIDEO PROPERTIES, INC. |
发明人 |
THEBERGE, JAMES;BOYLE, DEVON EARL BRIAN;SENTHAMARAI, RAM;PINDYALA, MOHAN RAO;CHANDRASEKHARAN, SIVAKUMAR |
分类号 |
H04N7/173;H04N21/472;H04N21/647;H04N21/81 |
主分类号 |
H04N7/173 |
代理机构 |
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