发明名称 |
Contact stream optimization considering FEC and CC constraints |
摘要 |
Methods, systems, and software for conducting a marketing campaign are described. One or more scores associated with sending offers to proposed contacts are received; and an overall campaign score corresponding to a sum of the scores is optimized to generate optimal assignments of offers to customers. The optimal assignments are included in the marketing campaign. |
申请公布号 |
US8135608(B2) |
申请公布日期 |
2012.03.13 |
申请号 |
US20080970776 |
申请日期 |
2008.01.08 |
申请人 |
JAUFFRED FRANCISCO;GOYAL MUKUL;OSTERHOUT GLEN;KENNEDY RUBY;CRITES ROBERT;INTERNATIONAL BUSINESS MACHINES CORPORATION |
发明人 |
JAUFFRED FRANCISCO;GOYAL MUKUL;OSTERHOUT GLEN;KENNEDY RUBY;CRITES ROBERT |
分类号 |
G06F17/00 |
主分类号 |
G06F17/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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