METHOD AND SYSTEM FOR MANAGING RESPONSE INFORMATION ON THE ADVERTISING MATERIALS AND COMPUTER-READABLE RECORDING MEDIUM FOR PROVIDING ADVERTISEMENT

摘要

PURPOSE: An advertisement response information management method is provided to offer response information by frames by referring to response information corresponding to the selecting event of advertisement. CONSTITUTION: An advertisement providing unit receives advertisement providing information from an advertiser terminal(S101). The advertisement providing unit provides advertisement which is able to be separated to frames to a searching result page(S103). A reaction information processing unit stores response information corresponding to the frame of the advertisement(S105). The response information is created according to the selected event of a user. An advertisement execution result providing unit provides an advertisement report index to the advertiser terminal(S107).