摘要 |
A system for targeted offers to at least one mobile user includes a data collection system configured to collect information relating to the at least one mobile user's interests, a profiling engine configured to profile the at least one mobile user according to a plurality of classification groups based on the collected information of the data collection system, a matching engine configured to map the at least one mobile user profile received from the profiling engine to at least one service profile, and an offer manager configured to offer at least one service to the at least one mobile user based on the mapping received from the matching engine and a trigger received from the data collection system. |