发明名称 |
Contextual advertising with user features |
摘要 |
Disclosed are apparatus and methods for apparatus and methods for facilitating contextual selection of advertisements for displaying online via a computer network. In general, user features in the form of text are provided in conjunction with web page content for contextual advertisement matching. In one embodiment, a request for an advertisement to be displayed in a current web page that has been requested by a current user is received. The current user is associated with one or more current user characteristics from a plurality of different user characteristics, and the current web page has an associated content. A mapping model and the one or more current user characteristics are used to obtain a plurality of user-relevant terms for each of the one or more current user characteristics. A combination of the content of the current web page and obtained user-relevant terms are provided for selecting an advertisement for displaying with the current web page based on such combination.
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申请公布号 |
US2012047020(A1) |
申请公布日期 |
2012.02.23 |
申请号 |
US20100806802 |
申请日期 |
2010.08.19 |
申请人 |
BAGHERJEIRAN ABRAHAM H.;HATCH ANDREW O.;RATNAPARKHI ADWAIT;JOSHI AMRUTA S.;YAHOO! INC. |
发明人 |
BAGHERJEIRAN ABRAHAM H.;HATCH ANDREW O.;RATNAPARKHI ADWAIT;JOSHI AMRUTA S. |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
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