TELEVISION AND SOCIAL NETWORK INTERWORKING SYSTEM AND METHOD

摘要

An integrated television delivery and social networking system for improving service to a user. A television delivery system delivers television programs and advertisements to the user, and a social network website enables the user to post social updates for the user's friends and to receive social updates from the friends. An interworking unit interworks between the television delivery system and the social network website. The interworking unit obtains information from the television delivery system or the social network website and automatically provides the information from one to the other. The system may automatically post to the website, an indication of what television program the user is watching; may display to the user how many of his friends liked the television program or advertisement the user is watching; and may use user interests in the user's social network profile to select targeted television advertisements to present to the user.