Correlating advertisement click events with purchase events

摘要

A computer-implemented method and system is operable to: serve an advertisement from a merchant site on a o content site; receive a user click event from the content site in response to the advertisement; receive information indicative of a user purchase request on the merchant site; correlate the user click event with the user purchase request; and perform a value transfer with the content site in response to the correlation of the user click event with the user purchase request.