| 摘要 |
An apparatus and a method for context-sensitive multimedia message service (MMS) response. The provision of a response to a MMS UA originated MMS message (e.g. requesting to send a multimedia message (MM)) that is context-sensitive allows the network operator/service provider to provide value-added and potentially revenue generating content in the response. The content of the response can be context-sensitive based on one or more context parameters. The context parameters can be based on any of the information elements in the MMS UA originated MMS message, on fields in an associated MM, inputs provided by other external systems (e.g., accounting, presence and location information) and combinations thereof. |
