| 摘要 |
<p>An apparatus, system and method for determining levels of audience engagement relative to encoded audio data, where an encoded audio data is captured in a mobile device. The audio data is captured over one or more predetermined time periods, and processed to determine characteristics of the audio data. The characteristics are determined according to one or more predetermined thresholds, where volume levels, levels of encoding, and or other features are monitored. By determining levels in the audio data that exceed predetermined thresholds, engagement levels and values may be determined relative to the audio data captured over the time period. Data from preceding time periods may be compared to obtain comprehensive engagement data for audience measurement systems.</p> |
