PURPOSE: A marketing system using a portable terminal is provided to enable a consumer to receive a prize result by transmitting images to a server. CONSTITUTION: A portable terminal includes a GPS(Global Position Service) module, a gravity sensor, and a camera module. The GPS module confirms a location. The gravity sensor grasps the sloping degree of the portable terminal. The camera module captures images. A server encodes space information including treasures. The server transmits treasure images to the portable terminal when the portable terminal receives space information. When the image is transmitted to the server, a winning message is transmitted to the portable terminal.