DYNAMIC, INTERACTIVE ACTIVITY TRACKING VIA A SOCIAL MEDIA SYSTEM INTEGRATED WITH A PRODUCT MARKETING AND/OR ESTABLISHMENT ADVERTISING SYSTEM

摘要

A method, a system and a computer program product enables directed product advertising to users of an interactively-configured social environment/media that enables real time tracking and reporting of social activities and related information associated with usage/consumption of specific products or patronization of the social establishment by the user. An interactive stock exchange (ISE) utility pre-selects temporary target/bid prices to apply to a product during a “crash”/sales event and dynamically adjusts the standard item price towards the temporary target price, according to sales volume and/or other conditions. The ISE utility triggers an item price crash, and registered patrons are encouraged to use electronic devices to purchase items particularly at crash prices and to interact with other patrons. The ISE utility links transactions and interactions detected on the electronic devices to a member's account to track/report/advertise/market the patron's activities related to the consumption of specific products or promotion of the establishment.