Method and system for creating a predictive model for targeting web-page to a surfer

摘要

Systems and methods for determining predictive model types are provided. A method may include generating a predictive model for a web page of a website, wherein the web page includes a configuration defining one or more objects presented with the web page, and wherein each object is associated with a predictive model. The method may include determining one or more predictive model types that are associated with the predictive model, determining one or more performance indicators that correspond to each determined predictive model type, wherein performance indicators represent one or more benefits to a website, selecting a predictive model type of the predictive model out of the one or more predictive model types, wherein the predictive model type is selected based on a performance indicator corresponding to the selected predictive model type, and determining a configuration of the web page using the selected predictive model type of the predictive model.

主权项

1. A computer-implemented method, comprising:
generating, by a computing device, a predictive model for a web page of a website, wherein the predictive model is associated with a plurality of predictive model types, wherein one or more performance indicators correspond to a predictive model type, wherein performance indicators represent one or more benefits to a website, wherein the web page includes a configuration defining one or more objects presented with the web page, and wherein an object is associated with the predictive model; selecting a first predictive model type of the predictive model, wherein the first predictive model type is selected based on a first performance indicator corresponding to the selected first predictive model type; determining a configuration of the web page using the selected first predictive model type of the predictive model; switching to a second predictive model type of the predictive model, wherein the second predictive model type is switched to based on a second performance indicator corresponding to the second predictive model type; and determining an additional configuration of the web page using the second predictive model type of the predictive model.