| 摘要 |
Embodiments may provide for multi-attribute auctioning. Bids and offers which comprise non-price attributes may be received by an auction service, such as web content bids and offers for space on webpages. The service may evaluate attributes of bids and offers in a quantitative manner, developing a value for the bid and offer that includes both price information and other non-price attributes. Valuation may be performed through the use of willingness-to-pay functions which, based on a knowledge of an agent, may determine a numerical value for that agent's willingness to pay according to the non-price attributes. The result from evaluating this function may then be used to determine which auction bids and offers may be matched. The bid or offer can include one or more probability distributions for future performance, based on the published statistics about past performance of agents. Other embodiments may be described and claimed. |
