An illuminated sign that includes a base configured to face a front direction and configured to be placed in a first orientation and a second orientation when the base faces the front direction. A first character is configured to rotate with respect to the base between a first position facing the front direction and a second position facing the front direction. A second character is configured to rotate with respect to the base between the first position facing the front direction and the second position facing the front direction. A rotation mechanism is configured to enable at least one of the first character and the second character to rotate between the first and the second positions.
