| 摘要 |
Let Me Pay is a system invented to help users find sponsors that would pay their bills. In exchange, the sponsors can send targeted advertisements to the users receiving their sponsorship. Sponsored amounts for goods or services desired by the users would usually be of small value. To receive sponsorship, the user needs to register on users' portal and provide their demographic data. They can send a sponsorship request from a remote terminal, e.g., computer, mobile phone or any other network-capable device with a unique user id, digital certificate or phone number. The user's request can have a form of a phone call, missed call, instant message, email, click on a web link or any other type of message or communication sent to the system. The system's response to the request carries a targeted advertisement from the sponsor, along with information on the sponsorship terms and conditions. The information is sent to the user's terminal (e.g., computer, mobile phone, PDA). Content of the targeted advertisement can be generated on the basis of the user's profile, the sponsorship rules, and marketing strategy defined by the sponsor. The sponsored amount is added to the user's virtual account maintained by the system. It can be transferred to the user's bank account, e-wallet or pre-paid bank card, and spent as real money. |
