发明名称 |
Method and system for web user profiling and selective content delivery |
摘要 |
A method and system are provided for accurately and anonymously profiling Web users and for selectively delivering content such as advertisements to users based on their profiles. The system uses behavioral information preferably collected at the users' point of connection to the Internet to anonymously profile their interests and demographics. It accurately matches and delivers content to the users to which they will likely be most receptive. Advertisers can use the system to launch effective advertising campaigns delivering selected Web content to chosen target audiences. The system uses feedback from users to determine the effectiveness of an advertising campaign and allows dynamic modification of the advertising campaign by, e.g., altering the target audience, to optimize results. |
申请公布号 |
US8108245(B1) |
申请公布日期 |
2012.01.31 |
申请号 |
US20000558755 |
申请日期 |
2000.04.21 |
申请人 |
HOSEA DEVIN F.;RASCON ARTHUR P.;ZIMMERMAN RICHARD S.;ODDO ANTHONY SCOTT;THURSTON NATHANIEL;COX COMMUNICATIONS, INC. |
发明人 |
HOSEA DEVIN F.;RASCON ARTHUR P.;ZIMMERMAN RICHARD S.;ODDO ANTHONY SCOTT;THURSTON NATHANIEL |
分类号 |
G06Q10/00;G06Q30/00 |
主分类号 |
G06Q10/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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