| 摘要 |
Disclosed herein are methods and apparatus for electronic commerce. By way of example, in one embodiment such methods and apparatus enable a buyer's digital data processor to make requests to an on-line store to view purchase options for a selected product/service as well as to view benefits for consummating those transactions. Further, a store's electronic display/register or a handheld computing device may enable a shopper in a physical store to view such information and earn benefits. Those benefits may differ by item and seller and may include money and/or points. With such money and/or points having been accumulated through on-line and brick and mortar store purchases, e.g. in buyer's account, a buyer's digital data processor can facilitate redemption of the money and/or points at the same or other stores, for example to purchase additional items or for other purposes. |
