发明名称 |
Enhancing insight-driven customer interactions |
摘要 |
Insight-driven interactions with customers may be enhanced in a holistic approach. A customer relationship management (“CRM”) methodology may include: (1) evaluating a customer strategy; (2) identifying customer segments from a customer base; (3) forming an interaction strategy; (4) defining a series of experiences based on the strategy; (5) applying those interactions with customers during interactions; and (6) monitoring the results of the customer interactions. A computer aid may preferably guide a user through some of these steps. A modular, vendor-independent, centralized, rules-based engine may perform processing to deliver tailored customer experiences, relying on values for prioritized experiences identified through use of the computer aid. |
申请公布号 |
US8103531(B2) |
申请公布日期 |
2012.01.24 |
申请号 |
US20040811439 |
申请日期 |
2004.03.26 |
申请人 |
WOLLAN ROBERT E.;BERG TORE;DELL'ANNO VINCENT U.;HERNANDEZ JULIO J.;KORNFELD ALYSE S.;LEW STEVEN L.;PALMER DAWN E.;QUIRING KEVIN N.;SHAPIRO DAVID A.;SLAW DAVID;USMAN SAJID;WHITSETT RODNEY B.;ACCENTURE GLOBAL SERVICES LIMITED |
发明人 |
WOLLAN ROBERT E.;BERG TORE;DELL'ANNO VINCENT U.;HERNANDEZ JULIO J.;KORNFELD ALYSE S.;LEW STEVEN L.;PALMER DAWN E.;QUIRING KEVIN N.;SHAPIRO DAVID A.;SLAW DAVID;USMAN SAJID;WHITSETT RODNEY B. |
分类号 |
G06Q10/00 |
主分类号 |
G06Q10/00 |
代理机构 |
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