发明名称 |
MOBILE BODY FEATURE DESCRIPTION DEVICE, MOBILE BODY FEATURE DESCRIPTION METHOD, MOBILE BODY FEATURE DESCRIPTION PROGRAM AND RECORDING MEDIUM |
摘要 |
<P>PROBLEM TO BE SOLVED: To acquire a feature of a user who uses a mobile body usable for content distribution such as advertisement or the like to the mobile body. <P>SOLUTION: A device can efficiently enhance an advertising effect by estimating a movement section where a mobile body has been used and an action state at an end point from a history of position information of a user, and collecting the estimated action state at the end point of the movement section of the mobile body, thereby enabling selection of a content enhancing a recency effect by using the collected result as a characteristic of the mobile body. <P>COPYRIGHT: (C)2012,JPO&INPIT |
申请公布号 |
JP2012014357(A) |
申请公布日期 |
2012.01.19 |
申请号 |
JP20100149438 |
申请日期 |
2010.06.30 |
申请人 |
NIPPON TELEGR & TELEPH CORP <NTT> |
发明人 |
MAEBASHI KARIN;SEKO SHUNICHI;KUWANO HIDEKATSU;TANIGUCHI YUKINOBU;AKUTSU AKIHITO |
分类号 |
G06Q10/00;G06F17/30;G08G1/13 |
主分类号 |
G06Q10/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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