ELECTRONIC DATA EXCHANGE SERVER, MARKETING SERVICE PROVISION SYSTEM AND MARKETING SERVICE PROVISION METHOD

摘要

PROBLEM TO BE SOLVED: To analyze an effective marketing technique according to services to be provided in usage status analysis in a business-to-business EDI service system.

SOLUTION: For each service for which marketing is conducted, a feature amount of the service to be used for analysis and a condition for determining whether a customer is a promising customer can be defined. For a digraph in which transaction relationships among customers are expressed, weighting of users according to a feature of a service is conducted and a ranking result can be displayed with the graph.

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