<p>Reviewing ad campaigns prior to presentation by a publisher who can decline advertisement creatives (or individual ads) that the publisher finds objectionable or otherwise does not want to publish. Disclosed is receiving, from an advertiser, a plurality of ad campaigns each including a set of creatives and a schedule and reviewing an ad campaign from the plurality of ad campaigns to identify an objectionable creative. A method includes identifying one or more instances of the objectionable creative in other ad campaigns from the plurality of ad campaigns based on the review of the ad campaign and before review the other ad campaigns. For each of the other ad campaigns having at least an instance from among the identified one or more instances of the objectionable creative, the method also includes automatically generating a modified schedule and a modified set of creatives including the set of creatives minus the objectionable creative.</p>
申请公布号
WO2012006445(A1)
申请公布日期
2012.01.12
申请号
WO2011US43223
申请日期
2011.07.07
申请人
GOOGLE INC.;KETCHUM, RUSSELL, K.;DUGGAL, JAGPREET, S.