PURPOSE: A golf club head is provided to enable a user to improve their concentration by a psychological factor for performing a psychologically stabilized swing. CONSTITUTION: A golf club head comprises a view guide collimation unit(EI) formed on the bottom surface or the crown surface(C) located on the upper rear side(F) of a head of a driver(D). The view guide collimation unit is a visual figure unit formed on the heating line of the head in an arrow shape. The view guide collimation unit includes a heating direction line unit(DP), and a heating angle reference line unit(SA).
