LOCATION SPECIFIC VEHICLE MOBILE ADVERTISEMENT SYSTEM (LV-ADVERT)

摘要

The proposed Location Specific Vehicle Mobile Advertisement (LV-Advert) system is installed in vehicle th can update current vehicle location range continuously through a GPS (101 ) connect to its main controller (103). Main controller (103) compares the current vehicle location range data with a series of location rang predefined advertisements content. When a vehicle location range matches advertisement location index, the correspondence advertisement segment is retrieved from the storage device (104) and screen on the display monitor (105) with audio option. This will allow advertisers to promote their products and services according to vehicle route's surrounding building and shops outlet to target in-vehicle passenger, create awareness and need for their products and services to target specific consumers. Hence, increase of the overall receptive result of advertisement is reached.