| 摘要 |
The present invention relates to methods and a system for providing a local targeted advertising campaign with regard to at least one predefined physical site, one of said method comprising: (a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes; (b) providing at least one metrics to a node from said at least two nodes; (c) inheriting said at least one metrics from said node to a higher-level node from among said at least two interconnected nodes; and (d) providing a local targeted advertising campaign with regard to at least one predefined physical site based on said inheriting of said at least one metrics. |
