| 摘要 |
Provided is a method and apparatus for managing content obtained by combining works and advertisements using a public license. A server computer performs the registration of copyright holder computers and advertiser computers which are connected thereto, the registration of copyright holders and advertisers, and public license agreement, registers the works and advertisement data of the copyright holders and the advertisers in a database, and registers content, which is a combination of the registered work and advertisement, in the database. Then, the server computer performs public license agreement and the copy and distribution of the content, which is the combination of the work and the advertisement registered in the database, classifies information of the exposure or click of the advertisements when the general users access the distributor computer or the server computer storing the content, which is the combination of the work and the advertisement, and use the content, according to an exposure site, each work, and each advertisement, and stores the classified information in the database. The server computer receives advertising costs from each advertiser on the basis of the count information, gives advertising revenue to each copyright holder and each distributor on the basis of the degree of contribution of the copyright holder and the distributor, generates exposure information and calculation information of the works and the advertisements for each of the copyright holder, the advertiser, and the distributor, and provides the generated information. Therefore, the invention performs copyright protection according to public license agreement and monitoring for the use of works, actively opens copyright to reconstruct Web information and improve quality, and provides a new advertisement tool at a low cost and with high efficiency using content, which is a combination of works and advertisements distributed through the entire Web without any restriction. |
