| 摘要 |
<p>Disclosed is an advertisement distribution server (10) which is connected by way of a communication network (N) to a user terminal (1) provided with an application program capable of displaying advertisement information, which distributes advertisement information to the user terminal (1), and which is provided with a DB (20) for storing advertisement information (23). When the application program of the user terminal (1) is activated, a CPU (11) determines whether or not advertisements can be distributed to the user terminal (1), with said determination being made in accordance with a UA acquired from the user terminal (1) or user location information capable of specifying the access area of the user terminal (1). If it is determined that advertisements can be distributed, the CPU (11) determines, in accordance with predetermined conditions, the advertisement information (23) to be distributed to the user terminal (1) from the DB (20). When the advertisement information (23) to be distributed has been determined, the CPU (11) distributes the advertisement information (23) to the user terminal. It is therefore possible to implement more accurate distribution of advertisements for the user without changing the application program.</p> |
