| 摘要 |
Techniques are provided relating to conducting bucket testing in connection with guaranteed delivery online advertising associated with an online advertising marketplace. Techniques are provided in which advertising supply, demand, or both are partitioned into buckets. Operating policies are established for each of the buckets, in which the operating policies for each of the buckets differ. Following serving of advertisements in accordance with the operating policies, difference is measured in at least one outcome, between buckets. |
