STREAMED CONTENT DISTRIBUTION SERVICE

摘要

A content distribution platform (1) is arranged to distribute content by streaming over a communications network (4). The content provider (2) or consumer (3) provides the content distributor (1) with marker data indicating where secondary content is to be inserted in a primary content stream. When the primary data is requested from a client platform (3), secondary content is inserted at the markers in the content stream. The secondary content to be inserted may be advertising material, data related to the primary data, or topical subjects, selected according to one or more characteristics associated with the client platform (3).