| 摘要 |
A mobile search method and apparatus are provided. The method includes: receiving a search request, in which the search request includes one or more search keywords; calculating a score of each search category domain, in which the score is a score of any item or a comprehensive score of multiple items of the following: similarity between the search request and the search category domain, a mass search rate of the search category domain corresponding to the search request, and an individualized user interest score of the search category domain, and the mass search rate is the number of mass searches or the number of mass search result clicks; and selecting one or more of search category domains according to the score of each of the search category domains to search for the search keywords. Therefore, through the method and apparatus, an individualized accurate search result can be provided for a user. |
